Amazon Unveils New Brand to Challenge Retail Giants in Grocery Sector

At a Glance

Amazon has introduced a new private-label brand called Amazon Saver.
Amazon Saver aims to provide cost-effective grocery options both in-store and online.
Most Amazon Saver products are priced below $5.
Prime members receive an additional 10% discount on Amazon Saver products.

Amazon Saver: Affordable Quality

Amazon is launching a new private-label brand, Amazon Saver, designed to provide budget-friendly grocery options. This move leverages Amazon’s extensive distribution network and technological prowess to challenge major competitors like Target and Walmart. With a focus on affordability, Amazon Saver targets consumers keen on saving money without sacrificing quality.

Amazon Saver offers a variety of products priced below $5, making essential items more accessible. Prime members benefit even more, enjoying an additional 10% discount on these already economical products. Such initiatives highlight Amazon’s strategy to offer exceptional value to its customers.

Prime Savings and Extensive Selection

Amazon has significantly expanded its Prime savings program at Amazon Fresh stores and online, offering greater discounts on over 3,000 grocery items. This enhancement is part of Amazon’s broader effort to provide more savings to its members amid rising living costs.

“With expanded Prime member savings, the introduction of the new Amazon Saver brand and simplified online shopping, it’s now easier than ever to get your weekly grocery shopping done on a budget with Amazon Fresh — whether you’re browsing the aisles or filling your online cart.” – Claire Peters, Amazon Fresh worldwide vice-president

The initial rollout of Amazon Saver includes a limited selection of budget grocery items, such as deli meat, honey, and pancake syrup, with plans to expand to over 100 items. This approach ensures a wide range of choices for consumers looking for cost-effective yet quality products.

Digital Innovations for Convenience

Amazon Fresh has also revamped its website to streamline navigation and introduce new features like recurring reservations and repeat items. These improvements aim to make the online shopping experience as seamless as possible, mimicking the ease of navigating physical aisles in a store.

“We’re always looking to make grocery shopping easier, faster and more affordable for our customers.” – Claire Peters, Amazon Fresh worldwide vice-president

In addition to free pickup at Amazon Fresh locations, Amazon offers home delivery services, providing flexible options for a variety of needs. This convenience is further enhanced by a new annual grocery delivery subscription plan at $99.99 per year, providing unlimited free delivery on orders over $35.